The NLP Practitioner

Would you like to help us promote our book – The NLP Practitioner: A Practitioner’s Toolkit, and earn yourself a little pocket money for your time?

Here’s what we would ask of you:

Step 1:
Buy our book from at 5pm on Thursday 3rd July 2014 from this link:

The book will cost £13.13. Please send your Amazon receipt by email to us, and in return we will send you a £20.00 note as a gift.

If you stop at this point, you have earned yourself £6.87… Or, you could then move to step 2…

Step 2:
Take the book that arrives from Amazon, along with the £20.00 note we send to you into your nearest book shop. Hand the book over at the counter and the bar code will be scanned by the cashier. What should happen next is they ask you for £15.99. Hand them the £20.00 note we send to you, collect your £4.01 change, and take the book away with you.
We have called this step ‘Reverse shoplifting’… It’s totally legal, but a bit ‘out of the box’ in our thinking. Having tested this with another book we have, what should happen is the bookshop systems, that don’t currently stock our book, will automatically order 5 new copies of our NLP book in for their shop because when the bar code is scanned, the system will come up with a message saying ‘Out of Stock’, and 5 copies of our book will be automatically ordered from our publisher. Bookshops don’t like to be ‘out of stock’ on a book that’s in demand…
In return for completing this task , we will send you another £20.00 for your time.

If you stop at this point, you have earned yourself £6.87+£4.01+£20.00 = £30.88… And, you may as well move on to step 3…

Step 3:
Add us as a friend to your Facebook: ‘TobyJMcCartney‘ if you haven’t already.
And now for the really fun bit… We are giving 3 cash prizes away to the people/person who:

Takes a ‘selfie’ of themselves holding our book and adds it to their Facebook tagging us into the picture.

a) A first prize of £250 cash will go to the person who takes their selfie in the most inspiring or unusual location.
b) The second prize of £250 cash will go to the person who takes their selfie and adds the most inspiring comment to it.
c) The third prize of £250 cash goes to the person who gets the most comments on their selfie from their friends on Faccebook.

Winners will be announced on 31st August 2014.

We hope you have fun and thank you for helping us out.

Now Let’s Play,

Toby and Kate

By |2016-12-19T17:30:20+00:00June 23rd, 2014|Coaching|4 Comments


  1. Neb 29/06/2014 at 7:33 pm - Reply

    Hi Toby,

    I believe that calculation is a little bit different. Check it again 🙂
    You are sending me 2 times 20, what is 40. I bought 2 books (13.13+15.99=29.12).
    I am staying in plus 10.88 plus 2 books.
    However, still are willing to help. 🙂

    • admin 01/07/2014 at 9:23 am - Reply

      Agreed. My maths is crap. Email me your receipts. 🙂

  2. Jonam 05/07/2014 at 9:08 am - Reply

    Hey Guys

    Love this idea, but just wanted to ask if this is a one shot thing or if I can repeat step 2 several times in different bookshops?

    Also is it only people who bought the book at 5pm on Thursday who are eligible for thiis (in other words have I missed the boat)?

    Thanks for your great products 😀

    • admin 04/08/2014 at 2:14 pm - Reply

      Hi Jonam, The £20 refund is only for those who bought the book at that time, but anyone can of course promote it and ‘sell it back’ to as many shops as they can 🙂

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